There are three major categories of media coverage that PR teams use to reach and connect with their target audiences:
Owned Media — Content created and published by your brand.
Paid Media — Any ads or media coverage that you have paid to run.
Earned Media — Any unpaid mentions, coverage or c…
Owned Media — Content created and published by your brand.
Paid Media — Any ads or media coverage that you have paid to run.
Earned Media — Any unpaid mentions, coverage or c…