Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging […]
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Is Elon really throwing away his money, or is there more to his X play?
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad […]
A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon’s chief marketing officer.
A look at the next wave of AR glasses and which will win out with consumers.
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
X is facing significant fines before Brazil will lift its block on the app.
New data shows that Snap influencers are highly influential for shoppers.
IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.
YouTube is currently in negotiations with SESAC.