Ice Lounge Media

Ice Lounge Media

Amid a pandemic that has closed down fitness centers worldwide, a spate of companies has muscled their way into the booming at-home fitness market.

In just the last two weeks, three-year-old Future, which promises at-home customers access to elite training, closed on $24 million in Series B funding; and Playbook, a nearly five-year-old fitness platform that helps personal trainers stream their content (and charge a monthly fee for it), raised $9.3 million in Series A funding.

Now, serial entrepreneur Jason Goldberg — who has founded a number of venture-backed startups — is taking the wraps off another live-streaming platform and marketplace. Called Moxie, it connects fitness instructors of all stripes with existing and new students, then enables them to stream classes on a subscription basis — and to keep 85 percent of the revenue for themselves.

Well, according to Goldberg, it’s all far more sophisticated than that. Indeed, Moxie’s 45 employees were working on a very different company until COVID-19 took hold in Europe and the U.S., following its initial outbreak in China. (Moxie is based in Berlin.) After some soul-searching, the team pivoted completely to fitness, and they’ve been testing and tweaking Moxie ever since.

It’s a compelling proposition, even while other startup founders are also chasing after it. While a year ago, fitness instructors spent 90 percent of their time in studio settings, they now spend 90 percent of their time teaching online, which means they need really solid tools to do their jobs well.

While earlier in the pandemic, many of them turned to Zoom, emailing students links and taking payments via Venmo, it was a janky experience for everyone involved.

With Moxie, an instructor, says Goldberg, can live stream classes, as well as record them; access playlists that Moxie has already licensed through third parties (and whose volume Moxie’s technology can dampen when an instructor is talking); and access internal customer relationship management tools that make it easy to track and communicate with students, along with automatically collect payment from them.

The benefits are resonating, according to Goldberg. He says that largely by finding and pitching instructors on Instagram, Moxie has already attracted more than 2,000 instructors of yoga, pilates, and barre-centered classes among others, and that they are now teaching more than 6,500 classes for a range of prices that the instructors can set themselves.

Classes on average apparently range in price from $5 to $10, and Goldberg says that over the last four weeks, customers have been spending an average of $60 on the platform per month. (Moxie uses Stripe for payments and AWS to store and stream video.)

Investors like Howard Morgan, Geoff Prentice, Allen Morgan who’ve backed Goldberg time and again like the idea, clearly. Along with Tencent, they’ve provided Moxie with $2.1 million in seed funding, and Goldberg suggests he’ll be ready for more capital soon.

Whether new investors will need to be convinced that Moxie is “the one,” given Goldberg’s history, remains to be seen.

As longtime industry watchers might know, Goldberg launched his career as a startup founder long ago with Jobster, a recruiting platform that raised about $50 million before laying off half its staff and selling for undisclosed terms to a site called Recruiting.com.

Goldberg then founded a news aggregation service Social Median, which was was later acquired by a German LinkedIn competitor called XING for undisclosed terms; Fabulis, a social network for the LGBT community that pivoted to become a daily-deals site (and later shut down after spending $1 million in seed funding); and, most famously, Fab .com, a design-focused e-commerce site that was valued at $900 million by its investors at one point but later went out of business.

Not deterred, in late 2016, Goldberg launched a messaging app called Pepo that enabled anyone to create and join live messaging communities and that raised around $3 million from investors, including Tencent. It was a newer iteration of Pepo that Goldberg and his team decided to abandon in March for Moxie.

Certainly, his various endeavors underscore that Goldberg has no shortage of — dare we say it — moxie.  To many investors, that’s the most crucial ingredient in growing a nascent company. In any case, Goldberg doesn’t seem worried about the fitness startup’s prospects. “We have no shortage of people who want to invest in Moxie,” he told us during a call yesterday.

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President Trump’s campaign website was briefly and partially hacked Tuesday afternoon as unknown adversaries took over parts of the page, replacing them with what appeared to be a scam to collect cryptocurrency. There is no indication, despite the hackers’ claims, that “full access to trump and relatives” was achieved or “most internal and secret conversations strictly classified information” were exposed.

The hack, first noted by Gabriel Lorenzo Greschler on Twitter, seemingly took place shortly before 4 PM Pacific time. The culprits likely gained access to the donaldjtrump.com web server backend and inserted a long stretch of obfuscated JavaScript producing a parody of the FBI “this site has been seized” message, which appeared over the normal content.

“the world has had enough of the fake-news spreaded daily by president donald j trump,” the new site read. “it is time to allow the world to know truth.”

Claiming to have inside information on the “origin of the corona virus” and other information discrediting Trump, the hackers provided two Monero addresses. Monero is a cryptocurrency that’s easy to send but quite difficult to track. For this reason it has become associated with unsavory operations such as this hack.

One address was for people who wanted the “strictly classified information” released, the other for those who would prefer to keep it secret. After an unspecified deadline the totals of cryptocurrency would be compared and the higher total would determine what was done with the data.

The page was signed with a PGP public key corresponding to an email address at a non-existent domain (planet.gov).

The website was reverted to its original content within a few minutes of the hack taking place. There is no evidence to suggest that anything other than the one page was accessed, such as donor data; campaign communications director Tim Murtaugh confirmed the hack shortly afterwards, saying there was no exposure of sensitive data and that they are working with law enforcement.

Getting people to irreversibly send cryptocurrency to a mysterious address is a common form of scam online, usually relying on brief appearances on high visibility platforms like celebrity Twitter accounts and the like. This one is no different, and was taken down within minutes.

There is no indication that this attack was in any way state-sponsored, and while it strikes a partisan tone, one can hardly say that this is a very coherent attack against the Trump platform. Campaign and other elections-related websites are high-value targets for hackers because they are associated with entities like Trump but are not as secure as official sites like whitehouse.gov. Though the diction seems not to be that of a native English speaker, there is no other positive evidence that the hack is of foreign origin.

This is not the first time Trump has been hacked recently. His Twitter account was briefly taken over by someone who guessed his password (“maga2020!”) but was, luckily for the president, not of a mind to collect DMs or otherwise rock the boat. And of course, Trump’s hotels were hacked before as well.

Trump recently stated, mistakenly it seems, that “Nobody gets hacked. To get hacked you need somebody with 197 IQ and he needs about 15% of your password.”

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Motional, the Hyundai-Aptiv joint venture, and on-demand shuttle startup Via plan to launch a shared robotaxi service for the public in a U.S. city in the first half of 2021. The companies said the aim is to develop a “blueprint” for on-demand shared robotaxis and learn how these driverless vehicles can be integrated into mass transit.

The details on this partnership and the service are scant — at least for now. The companies, which said more specifics would be shared at a later date, didn’t identify the city, provide information on the geographic scope of the service or number or type of vehicles that would be used. The companies did say that the service will be launched in one of the U.S. cities where Motional already operates, narrowing down the possible list to Boston, Pittsburgh, Las Vegas and Santa Monica.

Via-Motional App robotaxi app

Image Credits: Via

Under the partnership, Motional’s autonomous vehicles will be connected with Via’s platform, which handles booking, routing, passenger and vehicle assignment and identification, customer experience and fleet management. The partnership is similar to the arrangement that Motional has with Lyft in Las Vegas.

This shouldn’t be considered a “driverless” service just yet. All of the autonomous vehicles will have a human safety operator behind the wheel. The service will, however, charge users a fee, indicating that the companies are attempting to home in on all of the aspects that go into operating a commercially viable business. Riders will access the robotaxi service through the Via platform, which is open to the public. Users won’t be vetted in advanced nor do they have to sign non-disclosure agreements, a practice used by Waymo in its early rider program.

The pursuit of a commercial-scale on-demand shared robotaxis service that is part of a transit network is riddled with hurdles. Vehicles have to be on-demand, optimally routed and shared by multiple passengers, the companies said. The COVID-19 pandemic has added another layer of complexity — and even opportunity, according to Motional president and CEO Karl Iagnemma.

“This partnership comes at an especially significant moment, as COVID reshapes our views on transportation and consumers demand more, flexible, and varied options,” Iagnemma noted in the announcement, pointing to recent research by Motional that found 70% of Americans who were surveyed said the risk of infection impacts their transportation choices, and one-in-five are more interested in self-driving vehicles than they were before the pandemic.

Via and Motional said the service will take a number of security measures, such as partitions, personal protective equipment like masks, frequent sanitizing and contact tracing to ensure the health and safety of vehicle occupants.

Via already has some experience testing and demonstrating how its platform can be used to hail autonomous vehicles. Last October, Via, Hyundai and Chinese AV company Pony.ai partnered to offer a BotRide service in Irvine, California. The service used a fleet of electric, autonomous Hyundai Kona crossovers — equipped with a self-driving system from Pony.ai  and Via’s ride-hailing platform. Via has also conducted demonstrations with Navya and Aurrigo, and in its “BusBot” AV service in New South Wales, Australia.

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Zoom adds a much-requested feature (but with a catch), TikTok partners with Shopify and Jack Dorsey lays out his argument for tomorrow’s Senate hearing. This is your Daily Crunch for October 27, 2020.

The big story: Zoom adds end-to-end encryption to free calls

Zoom was criticized earlier this year for saying it would only offer end-to-end encryption to paid users. Now it says free users will have the option as well, starting in Zoom 5.4.0 on both desktop and mobile.

There are, however, a few catches. If you use end-to-end encryption in a free meeting, features like cloud recording, live transcription and meeting reactions will not be available, nor will participants be able to join the call by phone.

In addition, you’ll need to provide a phone number and billing information. And you’ll need to use the Zoom app rather than joining a meeting via web browser.

The tech giants

TikTok partners with Shopify on social commerce — At launch, the agreement allows Shopify merchants to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard.

How Jack Dorsey will defend Twitter in tomorrow’s Senate hearing on Section 230 — In his opening statement, the Twitter CEO calls Section 230 “the Internet’s most important law for free speech and safety” and focuses on the kind of cascading effects that could arise if tech’s key legal shield comes undone.

Microsoft stock flat despite better-than-expected earnings, strong Azure growth — In the three months ending September 30, Microsoft had revenues of $37.2 billion and per-share profit of $1.82.

Startups, funding and venture capital

Next-gen skincare, silk without spiders and pollution for lunch: Meet the biotech startups pitching at IndieBio’s Demo Day — Starting in 2015, IndieBio has provided resources to founders solving complex challenges with biotech, from fake meat to sustainability.

SpaceX launches Starlink app and provides pricing and service info to early beta testers — In terms of pricing, SpaceX says the cost for participants in this beta program will be $99 per month, plus a one-time cost of $499 for hardware.

SimilarWeb raises $120M for its AI-based market intelligence platform for sites and apps — The company will expand through acquisitions and its own R&D, with a focus on providing more analytics services to larger enterprises.

Advice and analysis from Extra Crunch

Five startup theses that will transform the 2020s — Danny Crichton lays out five clusters: wellness, climate, data society, creativity and fundamentals.

Ten favorite startups from Techstars’ October 2020 class — Ten favorites culled from the Atlanta, Los Angeles and New York City cohorts, as well as its accelerator with Western Union.

(Reminder: Extra Crunch is our membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

Hands-on: Sony’s DualSense PS5 controller could be a game changer — The question is whether developers will truly embrace the new haptics and audio features.

T-Mobile launches new TVision streaming bundles, pricing starts at $10 per month — The carrier is launching new skinny bundles of live TV and streaming services to compete with expensive cable subscriptions.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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Here’s a clever addition for Mophie, one of the longstanding battery case makers, which is now a part of the same smartphone accessory conglomerate as Zagg, Braven, iFrogz and InvisibleShield. The Juice Pack Connect is a modular take on the category, with a battery pack that slides on and off.

For $80 you get a 5,400mAh battery (that should get you plenty of additional charge time) and a ring stand that props the phone up. Mophie may offer additional models at some point, but right now, the biggest selling point is less about add-ons and more the fact that you can slip the battery off the device when not needed and still use the case.

Image Credits: Mophie

It’s not entirely dissimilar from the modular uniVERSE case OtterBox introduced a bunch of years ago, but the big advantage here is that the charging works via Qi, so you don’t have to plug it into the phone’s port.

It’s not cheap (Mophie isn’t, generally). And, no, it’s not a MagSafe accessory. Instead, the add-on attaches to your case (needs to be one thin enough to support the charging, mind) using adhesive. The upside is that it works with a much larger number of phones, including multiple generations of iPhones and wireless-capable handsets like Samsung Galaxies and Google Pixels.

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If elections are a technology, then the machine consists of an enormous sprawl of moving parts that goes well beyond what most people realize. The system usually has lots of problems, but things have become so unpredictable during the covid-19 pandemic that the failure or success of any one piece of that greater machine could have an outsize impact on the entire election.

Consider the US Postal Service in Wisconsin.

Wisconsin is a state that Donald Trump probably needs to win if he’s going to get a second term. The state’s 10 electoral votes went to Trump in 2016 by a slim margin—just 22,748 votes out of a voting population of around 4 million. In 2012, Barack Obama won Wisconsin by about 200,000 votes. It’s a key swing state in 2020, and the stakes are high.

As in the rest of the country, the pandemic has driven a record number of voters in Wisconsin to cast ballots by mail. But Wisconsin has another serious problem to contend with: mail delivery has slowed precipitously. In September, it took an average of 10 days for a first-class letter to be delivered in the state, according to the Wall Street Journal. It’s true that mail delivery times have risen across the country—a problem that began after former Republican fundraiser Louis DeJoy took over as Postmaster General and rolled out major changes—but Wisconsin’s slowdown is one of the nation’s most dramatic postal failures.

Over 1 million Wisconsinites have already returned mail-in ballots, according to the US Election Project, and a further 700,000 more have been requested but not yet returned. We are now one week from Election Day, and mail delivery speeds mean it may already be too late for many citizens to send in their ballot—unless the state counts votes that were sent and postmarked before Election Day but received afterwards.

That’s why a legal battle over Wisconsin’s mail-in ballots went all the way to the US Supreme Court. 

The Supreme Court case

Today, more than a dozen states allow mail-in ballots to be counted if they arrive after Election Day, as long as they were sent on time and have the postmark to prove it.

But that’s not been the case in Wisconsin, where Democrats and civil rights groups have been fighting state Republicans over the issue through the courts. Last month, a federal district court instituted a six-day grace period for vote counting to allow for the postal delays. That was then overridden by judges on the Seventh Circuit.

The case then landed in the US Supreme Court, which on Monday ruled 5-3 against the extension. The ruling came down along ideological lines: all the justices appointed by Republicans sided with the Republican Party, while the Democrat-appointed judges sided with Democrats. The decision was made just before Amy Coney Barrett was sworn in as the court’s newest justice on Monday night.

In his opinion on the case, Justice Brett Kavanaugh argued that it is too close to the election to change any rules. He focused on the importance of strict election deadlines and raised the specter of “chaos” if the Democrats won this case.

“Voters who, for example, show up to vote at midnight after the polls close on election night do not have a right to demand that the State nonetheless count their votes,” he wrote (PDF). Later on, he argued that “those States want to avoid the chaos and suspicions of impropriety that can ensue if thousands of absentee ballots flow in after election day and potentially flip the results of an election. And those States also want to be able to definitively announce the results of the election on election night, or as soon as possible thereafter.”

Kavanaugh’s opinion foreshadows what might come from potential legal battles after November 3. 

Fractious times

The results that come in on Election Day are never definitive announcements; they are projections based on incoming results and exit polls. Official, certified results often take days or weeks to arrive, and that has long been the case. Justice Elena Kagan dissented from Kavanaugh’s line for this reason: “There are no results to ‘flip’ until all valid votes are counted,” she wrote. “To suggest otherwise, especially in these fractious times, is to disserve the electoral process.”

But the notion of illegitimate votes echoes the disinformation campaign about mail-in ballots that President Donald Trump has been running for months.

Just minutes after the Supreme Court’s decision, Trump tweeted out: “Big problems and discrepancies with Mail In Ballots all over the USA. Must have final total on November 3rd.” The tweet was quickly flagged by Twitter as “disputed and might be misleading.”

The time taken to verify mail-in votes is not not a result of “problems and discrepancies,” but is simply a function of how these ballots are cast, sent, received, and counted. That’s as true for a Wisconsin citizen in Milwaukee as it is for a citizen in the military serving overseas. 

If the results of the presidential election are close and there are legal disputes in states like Wisconsin, these sorts of issues could easily end up n front of the Supreme Court in the next few months. Such decisions can have outsized impact: the 2000 presidential election, for example, was effectively decided after a legal fight over a few hundred votes in a single state.

There are nearly three months between Election Day and the presidential inauguration to count all the votes. The claim that six extra days to account for a postal service debacle would throw the election into “chaos” might disenfranchise thousands of voters in Wisconsin through no fault of their own.

This is a failure of the election machine in a way that just one year ago might have seemed inconceivable. In 2020, it could plausibly decide the entire presidential election. 

This is an excerpt from The Outcome, our daily email on election integrity and security. Click here to get regular updates straight to your inbox.

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Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos? In this article, you’ll learn how to run video retargeting campaigns on LinkedIn. #1: Map Out Your LinkedIn Retargeting Ad Sequence Simply put, video retargeting on LinkedIn is about running ads to people who have already seen […]

The post How to Retarget Video Views With LinkedIn Ads appeared first on Social Media Examiner | Social Media Marketing.

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